Company Profile
Founded in 2014, Lantiden New Environmental Construction Material Co.,Ltd invested 3 billion yuan to establish Asia's largest diatom industrial park in Yueyang, Hunan.With a total construction area of about 310,000 square meters. The first phase of the project covers 100 acres.
The products are two major sectors: architectural paint and customized home furniture.
The architectural paint sector includes interior wall paints, exterior wall paints, auxiliary materials. The home furniture sector includes whole-house customization wardrobe, kitchen cabinet, interior door.
With advanced production equipment, R&D and management system. It has been awarded the title of China Diatom Industry Demonstration Base. It is the leading enterprise in the domestic diatom mud industry, the chairman unit of the China Diatom Mud Association, the pioneer of water-based diatom paint, and has been the preferred brand of diatom mud suppliers for China's top 500 real estate developers for five consecutive years.
Lantiden will always be committed to green home and create a better life as its mission, with the continuous provision of products and services to improve the living environment as the development direction, bringing a low-carbon and eco-friendly life to tens of millions of families.
Company Culture
Mission
Commitment to healthy home, create a better life
Core Value
Altruistic, Transparent, Efficient, result-oriented
Development Philosophy
Health-based, creating a hundred billion quality homes
Vision
Become China's largest healthy home furnishing production service provider
Become the preferred choice of home furnishing brand in the mind of clients
Social Responsibility
Lantiden dedicates itself to advancing living environment technologies through eco-friendly innovations in green building materials, energy conservation, and environmental protection.
We uphold sustainable development principles that harmonize resource efficiency with ecological balance.
Our Commitment in Action:
"Blue Classroom" Initiative: transforming learning spaces for underprivileged children
Veteran Empowerment: one-on-one poverty alleviation programs in Xiangxi
Entrepreneurship Support: helping retired soldiers launch businesses
Led by Chairman Mr.Tong Binyuan—a National Model Veteran—Lantiden maintains an ongoing commitment to social welfare, turning compassion into tangible impact.
Company Honor
National high-tech enterprise
Hunan Province new materials enterprise
Vice president unit of China Building Decoration and Renovation Materials Association
Top 100 enterprises in China's home decoration and renovation materials industry
Quality supplier of Hunan real estate industry
Golden Honeycomb Award of China Diatom Mud Industry
Hua Tu Award of China Building paints Industry
Brand Honor
CCTV One Town One Product strategic cooperation brand
China Green Building Product Selection Catalog selected brand
China Green Building Materials Consumer Protection Project selected brand
China Building Materials Network selected the top ten brands in the diatom mud industry
China's top 500 real estate developers supplier preferred brand (diatom mud paint category) 2018-2024
China's diatom mud industry leading brand
China's diatom mud industry technology innovation brand
Hunan home furnishing industry top ten influential brands
2014 April, Lantiden was officially established
2015 September
Hunan Provincial Government “Xiang Zhengban letter {2015}09 line document confirms the key construction projects,
Hunan Province high-tech enterprises, Hunan Province green factories, products certified by the provincial Ministry of Housing and Construction,
the provincial ‘two-type office’ and included in the Hunan Province key promotion of green product catalog.
2016 December
Mr. Tong Bin Yuan, Chairman of the Board of Directors of the Group, was elected as the 2016 Chinese Brand Person of the Year.
2017 January
Listed as one of the “Top 100 Enterprises in China's Home Decoration and Decoration Materials Industry in 2016”.
2017 June
The first phase of the Green Building New Material Industrial Park was completed and put into production, the 4.0 intelligent production line was formally put into operation,
and the Group was awarded “China Diatom Industry Demonstration Base” and “China Diatom Material Research Base”.
2017 July, Awarded “New Material Enterprise of Hunan Province”.
2018 January, Awarded “Vice President Unit of China Building Decoration Materials Association”.
2018 July, Became a strategic cooperative enterprise of “CCTV One Town One Product”.
2018 December, Re-elected as one of the "Top Ten Influential Brands in Hunan Home Furnishing Industry in 2018
2019 January
Awarded “Outstanding Contribution Award (Enterprise Category);
Group Chairman Tong Binyuan was awarded the Outstanding Contribution Award for the 40th Anniversary of Reform and Development in the Home Decoration Materials Industry.
2021, Launched “Wehouse Healthy Home”.
2023
Brand upgrading to “Lantiden whole-house customization” new departure
Lantiden Customized won the annual “Excellent Service Provider Enterprise” issued by Changsha Architectural Decoration Association.
Lantiden Customized won the "2023 Hunan Home Industry TopTen Influential Brands Zhuoqun Award".
2024
Lantiden Customized was honored as “Excellent Service Enterprise” by Changsha Construction and Decoration Industry Association;
Lantiden Customized won the “2024 Chairman's Recommended Brand of Changsha Decoration and Decoration Industry”.
2025
One of the representative projects of Hunan in the “Made in China 2025” plan
National Distributors 1000+
Lantiden brand has established more than 1,000 service outlets in China, including general agent, exclusive distributor and regular distributor.
Service
Training course:
leveraging 20+ years of expertise of paint application techniques, Lantiden deliver Onsite training, Online live training,On-demand instruction videos
Marketing Support:
design and decoration expense support for Lantiden mono-brand stores, exhibition marketing, social media marketing, Real estate developer project marketing
Bidding support:
feasibility study of wall paint or Whole-house custom furniture project for building,constrution, decoration
cost breakdown and quotation support; documents and qualification preparation.
technical support incl.engineering measurement, custom design, product selection, workmanship design;
Welcome to become a franchisee of Lantiden!